Ricoh tees up for the Ricoh Women’s British Open
London, 10 July, 2009 – Ricoh, the office and production printing market specialist, is preparing to make an impact at the Ricoh Women’s British Open, the only women’s golf Major to take place outside of the USA.
Ricoh will be taking full advantage of its sponsorship at the Ricoh Women’s British Open, which begins on 30 July this year. At the event Ricoh will be unveiling its new brand strategy for Europe to its customers and partners. Under the themed umbrella ‘Moving Ideas Forward' Ricoh is communicating its innovation, expertise and commitment to sustainability through a variety of activities.
Prior to the tournament starting, Ricoh is partnering with the Ricoh Women’s British Open to launch Green Initiatives for Tomorrow (GIFT). Visitors to its website will be encouraged to reduce their carbon footprint by pledging to opt for public transport and use water more efficiently for example. Ricoh has pledged to plant a tree for every ten visitors that take part in the initiative and in addition all participants will be entered into a free prize draw to attend the Open and plant a tree with golfer Paula Creamer – who entered into a commercial endorsement contract with Ricoh in September 2008 – at Royal Lytham & St Annes Golf Club.
Seeds for Africa
GIFT builds upon the environmental projects that Ricoh supports around the world including Seeds for Africa, which works with communities in Africa to develop sustainable farming programmes. In support of the charity’s Plant a Tree for Africa campaign, at this year’s Ricoh Women’s British Open, Ricoh will once again plant one tree for every birdie scored, five trees for an eagle and 1,000 trees for an albatross. In 2008 the funds raised from the sales of promotional items, plus the total number of points equated to over 4,000 trees being planted in Africa.
Such initiatives demonstrate how sustainability is a part of Ricoh's DNA. Impact reduction targets are applied to all areas of the business which include manufacturing, business sites, product distribution and recycling of parts, consumables and products. In 2008, Ricoh was listed as one of the Global 100 Most Sustainable Corporations in the World, for the fifth year in a row. It also won two Ruban d’Honneur accolades at the European Business Awards 2009 for its environmental and CSR activity.
Business leader working with sporting leaders
In addition to being the title sponsor, Ricoh is the official office solutions provider behind the scenes, supporting the build-up and planning of the Ricoh British Women’s Open with document solutions used for a wide range of tasks. During the tournament, the press centre is also fully equipped with Ricoh products, to support journalists with their printing, scanning, faxing and copying needs.
Javier Diez-Aguirre, Director Corporate Communications, Ricoh Europe PLC says, “Behind every sporting or business success there is a team making every achievement possible. Winning takes commitment, insight and a real team effort. This is why as sponsors of the Ricoh Women’s British Open, we’re helping the teams of today and tomorrow move their game forward just as we work closely with our customers to move their ideas forward.”